Everett Wilkinson

Everett Wilkinson is a seasoned digital marketing expert hailing from Jackson, Michigan. His career, which started in financial services, culminated in managing a 500-strong team of advisors and significantly increasing his company's market share. Educated with a bachelor's in marketing and a master's in leadership, Wilkinson now resides in Jupiter, FL, where he assists businesses with brand growth and digital marketing strategies.

Building Topical Authority for Law Firm Websites: The Ultimate Guide

Building Topical Authority for Law Firm Websites: The Ultimate Guide

Struggling to get your law firm noticed online? You’re not alone. Topical authority plays a vital role in improving SEO and ranking high on search engine results pages. This guide offers strategies for building the topical authority your law firm needs to stand out. Keep reading for valuable insights. Key Takeaways Understanding Topical Authority Topical

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Choosing the Best Practice Area for Solo Attorneys: A Comprehensive Guide

Choosing the Best Practice Area for Solo Attorneys: A Comprehensive Guide

Determining the best practice area to specialize in can be a daunting task for solo attorneys. This challenge is due largely to the vast array of legal fields and ever-changing market demands. This guide aims not only to simplify this complex decision-making process but also to provide valuable insights into popular and profitable areas where

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Maximizing Results: The Ultimate Guide to PPC Advertising for Estate Planning Lawyers

Maximizing Results: The Ultimate Guide to PPC Advertising for Estate Planning Lawyers

Key Takeaways Understanding the Importance of PPC for Estate Planning Law PPC advertising can play a critical role in the growth of an estate planning law firm. This form of digital marketing allows lawyers to display ads on search engines and social media platforms directly to potential clients searching for legal services. It offers a

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