Everett Wilkinson

Everett Wilkinson is a seasoned digital marketing expert hailing from Jackson, Michigan. His career, which started in financial services, culminated in managing a 500-strong team of advisors and significantly increasing his company's market share. Educated with a bachelor's in marketing and a master's in leadership, Wilkinson now resides in Jupiter, FL, where he assists businesses with brand growth and digital marketing strategies.

Creating Personalized Content for Legal Niches Tips

Creating Personalized Content for Legal Niches Tips

Legal marketing has evolved. Generic content is no longer effective. Clients seek information that addresses their specific needs. Personalized content for legal specializations is now essential. It helps law firms differentiate themselves and connect with potential clients. This approach increases engagement and leads to improved results. As a marketing expert with 15 years in the […]

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What is a Marketing Lawyer?

What is a Marketing Lawyer?

Marketing lawyers play a vital role in today’s business world. They help companies stay legal while promoting their products. Many people don’t know what a marketing lawyer does or why they’re important. This article will explain what a marketing lawyer is and how they protect businesses from costly mistakes. As a legal expert with years

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Building Topical Authority for Law Firm Websites: The Ultimate Guide

Building Topical Authority for Law Firm Websites: The Ultimate Guide

Struggling to get your law firm noticed online? You’re not alone. Topical authority plays a vital role in improving SEO and ranking high on search engine results pages. This guide offers strategies for building the topical authority your law firm needs to stand out. Keep reading for valuable insights. Key Takeaways Understanding Topical Authority Topical

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Choosing the Best Practice Area for Solo Attorneys: A Comprehensive Guide

Choosing the Best Practice Area for Solo Attorneys: A Comprehensive Guide

Determining the best practice area to specialize in can be a daunting task for solo attorneys. This challenge is due largely to the vast array of legal fields and ever-changing market demands. This guide aims not only to simplify this complex decision-making process but also to provide valuable insights into popular and profitable areas where

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