SEO for law firms can improve the online reputation of the firm and drive more external traffic. Google considers many factors, such as page speed and structure, when ranking a website. In addition to these factors, SEO for law firms can improve visibility. Here are three main reasons why:
Onsite SEO
Offsite SEO for lawyers focuses on activities outside of the law firm’s website to increase brand awareness and generate positive ranking signals. The most notable offsite SEO for lawyers involves the use of link building. Offsite SEO is equally important because it can have a positive influence on ranking. The presence of positive reviews about a law firm can also provide authority and help build client confidence. A successful onsite SEO strategy for lawyers will help generate leads through content marketing and link building.
In addition to optimizing the website for search engines, SEO for lawyers should be done on every page of the website. This way, Google and other search engines will be able to recognize relevant content on the site and increase the chances of clients finding it. The process can be done with a paid plugin such as SEO-Pressor. This plugin takes the user step-by-step through the entire process of optimizing a website or a single page.
Aside from improving your website’s ranking in search engines, lawyers should also optimize their profile on popular legal directories such as Martindale-Hubbell and Avvo. These directories can complement the SEO efforts of law firms by adding photos and boosting ratings. Moreover, it will help them get exposure from potential clients. Furthermore, lawyers can outrank rival law firms, get positive client reviews, and get their law firm featured in books and other online sources.
Keyword research
A key component of attorney SEO is keyword research. Finding the right keywords is only half the battle. Lawyer SEO requires strategic keyword research to increase website visibility. To maximize your SEO efforts, find out which keywords your competitors are ranking for and which ones they are not. A keyword research tool can help you find both. Keywords that are low in competition and high in search volume are ideal for lawyer SEO. To discover the right keywords for your website, use a keyword research tool or perform keyword analysis by hand.
The ‘Searches Related to’ section on SERPs is a great place to find keyword ideas for your website. Include these terms in your content for greater relevance. In addition, use a dedicated keyword research tool to determine search volume. One free tool that many SEO experts rely on is Google Keyword Planner. It will identify the most relevant keywords for your website. It also has many other tools to help your attorney’s website rank well.
The most effective keyword strategy for lawyers is to avoid competitive keywords, such as “personal injury attorney.” Instead, use more niche keywords with low competition. This way, you can spend more time working with potential clients. Also, you will have more time to devote to other aspects of your law firm, such as research and preparation of cases. Ultimately, SEO is an important part of lawyer marketing. With smart keyword research and content marketing, you can achieve top rankings and generate more business.
Link building
While link building is an essential part of a lawyer’s SEO strategy, it’s also a complex process. It involves creating linkable assets and obtaining links on websites that you don’t own. To avoid problems with Google’s algorithm, the best practice is to work with an SEO agency that specializes in attorney SEO. These agencies know how to stay in Google’s good graces while getting you the results you need fast. A lawyer can also do the link-building process themselves. However, they’ll have to learn a new skill and develop an in-depth backlink strategy. Moreover, they’ll be spending valuable time on something they don’t know very well.
Another effective way to get links is by engaging in community outreach and interacting with other lawyers and experts. You can join legal blogs or groups and answer questions about your niche. You can even publish new articles and share them with your contacts. Once you’ve established your presence, you’ll get higher-quality links. You should be part of a larger online networking strategy and make this part of your strategy. It’ll take time, but the results are worth the wait.
For instance, the free service Help A Reporter Out (HARO) helps businesses gain publicity and content. This service is owned by Vocus, and it sources content from various sources. Major news outlets use HARO content to boost their search engine rankings. These articles can also include links to your site. These backlinks will help your law firm become more visible to other businesses online. You can even get yourself featured in the news!
